Your designs are dialed in. Your practice should be too.
Yard Genius Network is a free community and field-notes blog for landscape designers and architects. Pricing, proposals, client qualification, and the systems behind a practice that pays.
Latest articles
Client acquisitionSep 24, 20268 min read
How to Get More Landscape Design Clients: A 5-Channel System
Find where your best clients already come from, then build a five-channel system: referrals, referral partners, social media, organic outreach, and paid ads.
Read the articlePositioningSep 24, 20268 min read
How to Find Your Ideal Client as a Landscape DesignerResidential isn't a market. How to choose your client segment, write a one-sentence ideal client statement, and qualify every lead before you write a proposal.PricingSep 23, 20267 min read
How to Set a Landscape Design Minimum FeeHow to calculate a landscape design minimum fee, where to state it, and what to say to small-project leads without losing good clients.PricingSep 23, 20267 min read
Landscape Design Packages: How to Productize Your Design ServicesHow to turn landscape design into fixed-price packages: what to include, how to price each tier, and the mistakes that cause scope creep.
Where practices lose time and money
Good design work gets undercut by slow proposals, loose scope, bad-fit leads, and admin that repeats every job. The network works on those, one system at a time.
- PricingFees that reflect the value of the work, presented so clients stop negotiating against your time.
- Client qualificationSpot the bad-fit lead in the first conversation, before it costs you a week of design.
- ProposalsScope, exclusions, and payment terms written so the yes comes faster and the margin holds.
- Business systemsRepeatable steps for intake, follow-up, and delivery so nothing lives only in your head.
- AI workflowsHand the plant lists, client emails, and site notes to tools, and keep the design judgment.
Members also get a free proposal template, pricing guide, and discovery call question list.
Andrew Wasef
Founder, Yard Genius Network
My background is in landscape architecture and landscape design, and I have years of experience in marketing. Most design practices are strong on the first and thin on the second. Yard Genius Network is where I bridge the two: pricing, proposals, positioning, and the systems that turn good design work into a profitable practice.
Build the practice around the work.
Yard Genius Network is a free Skool community for landscape designers and architects. Courses on practice and positioning, a resource library with a proposal template, pricing guide, and discovery call questions, and people who do the same work you do.